In an online article on TheWiseMarketer.com titled Top 12 Loyalty Marketing Trends for 2010, Mark Johnson lists "A keen focus on sustainability" as his second highest ranking for the year. "Customers want to be aligned with socially responsible companies and reward brands that champion the issues they believe in with their purchases and, ultimately, their loyalty. Given customers' confusion over 'greenwashing' and often higher prices for green products, brands that claim to be environmentally responsible need to be authentic and transparent in their marketing efforts in order to achieve true commitment."

At Explore Green, those are exactly the connections we make through solid vetting, research and onsite visits of companies wanting our experts to be engaged with their products or services. Our due diligence has created an unblemished record of positive and verifiable collaborations. Some of those most recent are highlighted in this newsletter.

We have also added two new chapters to our website called "Notes From the Field" under "News" and "Our Collaborations" under "About Us." Take a moment to check them out.

Wilson on National Book Tour on Kennedy Home

Eco-designer Robin Wilson has cris-crossed America on a highly successful book tour for the launch of Kennedy Green House: Designing an Eco-Healthy Home from the Foundation to the Furniture. The book chronicles Robin's stellar renovation of the upstate New York home of Robert F. Kennedy Jr. and his family. It has already won a Bronze Medal in the Home & Garden category of the Independent Publishers' Awards and snagged "Kitchen of the Month" honors in the May edition of House Beautiful magazine. In her "spare time," Robin has presented at the sold-out "Go Green Expo" in New York, the Design ADAC 2010 in Atlanta, and the American Museum of Natural History's "Green Design for the Urban Home" in New York City, among others. She was tapped as a judge by the New York State Tourism promotion agency to select the "Greenest New Yorker".

Click to Hear Robin Talk About Her Book

Click Here To Learn More About Robin

Award-Winning Cheetah Expert Dr. Laurie Marker Honored Again

Cheetah Conservation Fund founder Dr. Laurie Marker has won the prestigious 2010 Tyler Prize for Environmental Achievement in a ceremony in Los Angeles. The $200,000 cash prize and gold medals were shared with Professor Stuart Pimm of Duke University. The Tyler Prize was awarded to Marker and Pimm "for their scientific contributions, their understanding of ecosystems functions, and for their applications of this knowledge to the management and restoration of ecosystems to the benefit of their inhabitants." Marker's many projects in Namibia including using guard dogs for livestock herds to naturally reduce cheetah predation and harvesting invasive brush injurious to cheetahs to be converted into heating logs were cited in the award. Former U.S. Ambassador to Namibia, Jeffrey Bader, nominated Marker calling her "literally and figuratively a force of nature," and praising her work as "the most successful project I have ever seen to protect the world's biodiversity." Dr. Marker also confirmed the existence of cheetahs in Angola despite a three-decade civil war there that threatened the species.

Click Here to Hear Laurie Talk about her Tyler Prize

National Science Foundation Honors Nadkarni

Dr. Nalini Nadkarni has received top honors from the National Science Board, the policymaking body for the National Science Foundation. Nalini was chosen for the 2010 NSB Public Service Award. "We are pleased to recognize Nalini for her outstanding and truly unique achievements in bringing her research to the public," said Steven Beering, NSB Chairman. "Not only has she been a leader in forest canopy research field, but she has actively engaged in forging connections with the general public and involving non-traditional audiences in scientific research." The Public Service Award honors individuals and groups that have made substantial contributions to increasing public understanding of science and engineering in the U.S. Nalini accepted the award saying, "I believe the most critical problems facing society today are the widening gaps between humans and nature, and between science and society." Nalini's outreach to audiences from those incarcerated in state prisons to those attending modern dance to poetry readings explains her unorthodox approach to learning. She has also recently presented a series of lectures from Yale University to North Dakota State University.

Click Here To Hear Nalini Talk About Her NSF Award

Sandy Skinner Presents New Eco-Chic Fashion Line

Eco fashion designer Sandy Skinner has brought a new line to the green carpet runways. President of ecoSkin of San Francisco, Skinner has launched a Wholegarments collection this Spring, combining seamless technology with eco-fabrics to present innovative design that is the ultimate in eco-friendly fashion.

Click Here to See Sandy's Lookbook

Doherty Profiled in Times, Documentary

Ecopsychologist Dr. Thomas Joseph Doherty has been cited throughout the media as a pioneer of the relationships between human development, nature and technology. He was featured in a New York Times Magazine article titled “Is There An Ecological Unconscious?” in January, an interview with students in ecopsychology and plays a role in a new documentary “Play Again” that focuses on the diminished role of nature in children’s lives. He is also preparing a new course on “Nature-based Stress Reduction” to debut in September.

Click here to read the New York Times article:

Click here to see the interview:

Click here to see the trailer of “Play Again”:

Kilham Just the Prescription For Media

Medicine hunter Chris Kilham has been featured in a number of television, print and online news programs. He just returned from the Peruvian Andes with a film crew from CNN for a feature to air in July. He has also made two appearances on The Dr. Oz Show and has written a blog for Fox News. Chris even scored the cover of the May edition of Healthy Living Magazine.

Click Here to Read Chris' Fox Blogs

Click here to See Chris on The Dr. Oz Show

Sustainability Expert Schendler Authors Climate Book

Colorado-based sustainability expert Auden Schendler has penned a chapter of the new book "How the West Was Warmed: Responding to Climate Change in the Rockies." His previous work, "Getting Green Done," was a bestseller. Auden also keynoted the Harvard Business School's academic conference on corporate sustainability.

Viesturs Joins New Venture

Ed Viesturs, America's leading high altitude mountaineer, has aligned with Source 44, a leading sustainability and carbon data provider and the world's only supplier of Material Footprint Data Sheets. Viesturs is not only the lead spokesperson but also an investor. Viesturs has traveled the world over the past 30 years and has seen the effects of climate change in the mountains. He also works directly within the outdoor industry, and many companies in that field are taking the lead in sustainability issues for the products they manufacture and sell. "I am excited to be associated with Source 44 not only to help educate people about sustainability, but also to provide manufacturers and retailers with a service that gives them the information they need to make decisions and changes in their impact on the environment," Viesturs says. Ed climbed Mt. Everest for the seventh time without bottled oxygen last year.

Dr. Gladys Partners For Centre of Excellence

Mountain gorilla expert Dr. Gladys Kalema-Zikusoka is partnering with Hubbell & Hubbell Architects and the ECOLIFE Foundation to build a sustainable and organic Regional Centre of Excellence at Bwindi Impenetrable National Park. The centre will be the nucleus of her work, including a veterinary clinic, gorilla research and education centres. Gladys' work was recently a focus on the PBS special "FRONTLINE/World: Out of the Wild," filmed in Uganda. It highlighted the connection between human and animal health, a connection that is often overlooked with dangerous consequence. She also spoke at the Wildlife Conservation Expo with Dr. Jane Goodall.

Click Here To View The Frontline Episode

Greeson to Madagascar, Wins Foundation Grant

Pharmacist and natural medicine explorer Amy Greeson has received a Molly Millis-Hedgecock grant for two webisodes: The Power of One and The Circle of Life. The first webisode chronicals her trip to Madagascar to learn indigenous plant medicine. Amy's organization, Healing Seekers, is also the subject of a new documentary currently entitled The Village Healer by filmmaker and producer Erin Willis. It is scheduled for completion in 2012.

Click Here to View The Power of One

Sound Tracker Brings Senses Into Focus

Gordon Hempton, The Sound Tracker, was featured on NPR's On Point radio broadcast on Earth Day. He also presented to the AudiologyNOW 2010 convention. Jennifer Shinn, the program chair for the American Academy of Audiology, hailed Gordon's appearance. "Your message was truly fascinating, inspiring and mesmerizing!," she said.

Click Here to Hear Gordon’s NPR Program

Click Here to View Gordon’s AudiologyNOW presentation

The Show Goes on for Lomask

Jodi Lomask, the founding director of the Capacitor dance company in San Francisco, is hard at work on her latest choreography titled The Ocean Project, set to debut in the Fall. Capacitor was at the reopening for the Oakland Museum and will participate in Wild Dancing West in Albuquerque in June. Lomask plans to has her troupe perform at the always whimsical Burning Man festival in August.

Capt. Cassell Protects and Investigates

Diving Explorer and submariner Capt. Scott Cassell is headed deep around Catalina Island to search acoustically for sharks and other pelagic fish as part of his Undersea Voyager Project. He is also working with the Sea Wolves reconnaissance team to hunt for poachers in northern Baja, Mexico. He will find and film evidence of poaching activities to be turned over to Mexican authorities.